Orlanda Broom

What art marketing activity do you put into practice regularly that works most successfully for you?

I try lots of different ways or getting my work out there; entering competitions, renting billboard space (for example we have ArtBelow on the London underground network where you can take advertising space to show your work) or applying to those kinds of opportunities that are a bit more unusual. But Instagram has been the best way to get exposure and connect with people all over the world. For me there is a bit of wariness in putting everything online but Instagram art followers generally seem to be very positive and I get some really lovely comments when I post, it’s great.