Frank Hoeffler
A native of Wisconsin, Frank Hoeffler began painting at an early age. He is a classically trained professional artist whose formal training included advance studios and multiple artistic mediums. His style varies from realism, impressionism, expressionism, nonrepresentational, to abstraction.
Frank Hoeffler is one of ATIM’S 60 International Master Artist’s for 2022 and received a very prestigious award from Arttour International Magazine at a red-carpet, black-tie Gala in Manhattan, New York, USA June 17,2022.
Frank Hoeffler has been invited, over the years, to exhibit in a multitude of national and international juried shows in major art museums and galleries across the country since 1982.
Frank has judge and juried many art shows for artist guilds and art galleries. He is often asked to critique, demonstrate painting, and provide workshops, as an instructor, in and around the Milwaukee, WI, USA. He also provides painting class for adults throughout the winter months.
Please tell us more about your background and how you began creating art?
I started painting in high school and received a lot of encouragement from my art teacher. I went on to study painting and drawing at the University of Wisconsin – Milwaukee, Peck School of the Arts where I earned a BFA. I also attended the University of Wisconsin – Menasha where I met my mentor, Bagginess Livingstone. He was a great influence on my work.
What does your art aim to say to the viewers?
I want my paintings to cause an emotional reaction within the viewer. Whether the response is positive or negative, my hope is that the viewer will pause and think.
Do you have an essential philosophy that guides you in your creative expression?
Art is all around us. We eat, sleep and drink art every day of our lives. Our clothes are designed by artists, our homes are imagined by architects. Nature is God’s gift of art to us. We need to see it and appreciate it every day of our lives. My goal is to bring that vision about in my paintings.
What art marketing activity do you put into practice regularly that works most successfully for you?
I submit to regional, national and international art exhibitions, and work with national and internationally recognized art galleries.
Can you tell us about the process of creating your work? What is your daily routine when working?
I am constantly observing nature – colors, composition and shapes, and I become inspired. I go to my studio, and I paint multiple paintings. Each subject is manipulated and rearranged until I’m done talking about that subject. I can end up with 25 – 30 pieces of art. Each is somewhat different, expressing slightly different perspectives. Sometimes, I will create 3 – 4 paintings in a day, and I will work until I’m done.
How much planning goes into each artwork?
I usually think about a subject for a week or two, going over it In my mind every day. I’ll consider how do I want to go about expressing it – realistically, impressionistically, expressionistic, abstractly, or non-representational. When I know the best way to express my thoughts about the subject, I paint.
What’s the essential element in your art?
I love color, texture and movement, and I incorporate these elements into all of my art.
In your opinion, what role does the artist have in society?
I believe an artist has the responsibility to bring the world and everything in it to life. Regardless of the medium, I believe all artists strive for this. I know I do through my paintings.
Are there any projects you are currently working on and able to speak about?
I am currently working on landscape paintings from photograph I have taken. When I was in the US Air Force lining in Maine, I found upper Maine to be the most beautiful and emotionally stimulating. I’m looking forward to bringing my photographs to life by creating 40 – 50 paintings.
